Affiliate Marketing
As a beginners, I must start from the definition, am pleading that you take your time and dont rush when reading this material
Starter Guide
What is
Affiliate Marketing?: -
“Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts”
It is also an internet marketing
channel in which advertisers (or companies who offer
a product or service) pay publishers on a
pay-for-performance basis. So unlike
Google Ad Sense you don’t earn anything
for clicks. You’re only paid for results which could
be a sale or a lead (user fill a form and
complete registration). In Affiliate Marketing
as advertisers pays only for results its a win-win
situation as they don’t have to shell out large
amount of money in Banner Advertising or
Pay-Per-Click Networks like Google AdWords,
Microsoft ad Center or Yahoo! Search Marketing where
the results are not guaranteed.
Publisher (Affiliate Marketer)
Fundamentally, you as a distributer will be compensated when you help a business by advancing their items or administrations. So for instance, in the event that you sign up for Tips and Ticks HQ's partner program and advance it's items then you will get a commission when the guest you send from your site makes a buy.
Offshoot showcasing is most likely one of the snappiest and least expensive (not the simplest) approaches to begin profiting online as you don't need to make any items yourself. You just connection up a purchaser and a dealer, and you take a commission on the deal that has been alluded by you.
Publisher (also known as an
Affiliate, Associate, Partner) is an individual
who advertise the products and services of a
business (advertiser) in exchange for a commission
on all qualified clicks/sales/leads. Publishers
promotes the advertiser by displaying ads which can
be in the form of banner ads (most common), text
links (most effective), search box etc. Whenever a
qualified lead/sale is generated the advertiser pays
the publisher a commission which is often a
percentage of the sale amount or can be a fixed
amount
How Does Affiliate Marketing Work?
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website to start referring traffic. When interested visitors click on these links from your site they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
The sellers can track your performance through your affiliate ID and the affiliate softwares (eg. WP Affiliate Platform) that they use. You also have complete, real time access to all sales and commissions stats.
You don’t need to sell products all the time to make a commission. Different affiliate programs can use different payment terms such as:
Advertiser (Merchant)
Advertiser (also known as a
Brand, Retailer, Merchant) is a company that
sells a product or offers a service. They partner
with publishers so as to generate more sales and
leads. Advertisers prefer affiliates to market their
products as they need to pay only for conversions –
Clicks (Pay Per Click – PPC), Leads (Pay Per Lead or
Action – PPL or PPA), Sales (Pay Per Sale – PPS)
etc.
-
Pay Per Click (PPC) – In Pay Per Click programs you get paid for all valid clicks that you generate regardless of leads/sales.
-
Pay Per Lead (PPL) – In Pay Per Lead programs the advertiser pays you a commission (a fixed amount) for a qualified action which can be a short survey, free trial, install, sign up, online form submission etc. A perfect example of Pay Per Lead programs would be dating websites which usually pays for a free trial.
-
Pay Per Sale (PPS) – In Pay Per Sale programs the advertiser pays you a percentage of all qualified sales. The most popular Pay Per Sale affiliate program is Amazon Associates where you can earn up to 15% depending upon the category of products.
Affiliate Network
An Affiliate Network (Commission
Junction, ClickBank, Google Affiliate Network etc.)
is a hub which connects the Advertisers and
Publishers. The affiliate network have the tracking
technology, reporting tools and manages the
payments. Advertisers may choose an Affiliate
Network's) to manage their affiliate program or may
use their own in-house affiliate network/platform
-
You (affiliate) sign up for an advertiser’s affiliate program, so that you get an affiliate link (a special URL which contains the username/id of the affiliate).
-
Whenever you mention the advertiser on your website you uses the affiliate link.
-
A customer visit your website and clicks on affiliate link to visit advertiser’s website.
-
The advertiser drops a cookie to your customer’s computer.
-
The customer orders something from the advertiser’s website.
-
As the customer completes the checkout process, the advertiser checks the cookie on his/her computer.
-
The advertiser finds an affiliate cookie that belongs to you and credits you for the sale.
-
The advertiser updates the reports to shows all the clicks (traffic) and sales generated from your affiliate link.
Why be an Affiliate Marketer?
Associate promoting is thought to be one of the world's quickest developing and best web showcasing methods to gain cash online and I will clarify why:
Practical: Marketing on the web is shabby and you don't need to stress over the creation cost as the item is as of now created by the dealer. You needn't bother with a physical business area or contract representatives either.
Worldwide Market: Online showcasing gives you the chance to achieve individuals everywhere throughout the world effortlessly.
No Fees: You don't have to pay anything to join partner programs.
No Storage No Shipping: You don't have to stress over capacity, pressing or shipment of the item. They are all dealt with by the merchant.
No client bolster: You don't have to give any client bolster or manage shopper grievances as the Seller does that for you.
Automated revenue: A general occupation can give you a settled wage the length of you keep on working. Contingent upon your showcasing ability Affiliate promoting can make a consistent stream of salary notwithstanding when you are not before your PC.
Telecommute: If you profit then you don't need to stress over going to work in the meantime consistently or getting stuck in movement. You can work in the solace of your own home.
Practical: Marketing on the web is shabby and you don't need to stress over the creation cost as the item is as of now created by the dealer. You needn't bother with a physical business area or contract representatives either.
Worldwide Market: Online showcasing gives you the chance to achieve individuals everywhere throughout the world effortlessly.
No Fees: You don't have to pay anything to join partner programs.
No Storage No Shipping: You don't have to stress over capacity, pressing or shipment of the item. They are all dealt with by the merchant.
No client bolster: You don't have to give any client bolster or manage shopper grievances as the Seller does that for you.
Automated revenue: A general occupation can give you a settled wage the length of you keep on working. Contingent upon your showcasing ability Affiliate promoting can make a consistent stream of salary notwithstanding when you are not before your PC.
Telecommute: If you profit then you don't need to stress over going to work in the meantime consistently or getting stuck in movement. You can work in the solace of your own home.
Tips on Becoming a Successful Affiliate Marketer
After reading all the benefits of affiliate marketing if you think you will be rich over night by selling affiliate products online then you are wrong. Affiliate marketing is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in Affiliate marketing you need to know the market needs, learn how to promote products, what works and what doesn’t. The following are a few tricks on becoming successful in affiliate marketing that I have learnt over time.
1. Only Choose a Handful of Good Products
The first mistake a lot of affiliate marketers make is that they register with too many different affiliate programs and try to promote everything. Pursuing affiliate marketing down this path can become very overwhelming and you won’t be able to promote any product properly. All you need in order to be successful is a handful of good products to promote. Try to understand the market needs and look for products that align correctly with the topic of your site.
2. Use Several Traffic Sources to Promote Products
Most affiliate marketers put up the ads only on their sites. There is nothing wrong with this approach but know that there are many other traffic sources that you can tap into and promote the products simultaneously. The more targeted traffic you can send to the sales page the more your chances are of making money.
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your Adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
3. Test, Measure and Track Your Affiliate Campaign
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
Most affiliate programs will give you basic stats that you may need but there is nothing stopping you from using your own conversion tracking software too. There are many conversions tracking software out there that you can use to track your affiliate campaign.
4. Research the Demand of the Product
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
5. Stay Current with New Methods and Techniques
Affiliate marketing is a very competitive field and people are always coming up with new techniques. Try to stay current with these new techniques and market trends otherwise you will fall behind.
6. Choose the Right Merchant
When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
7. Use Helpful Tools
If you are serious about affiliate marketing then try to find tools that will help you be more efficient. There are many helpful tools out there. If you are using a WordPress powered site then consider getting a plugin similar to the Affiliate Link Manager.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.
I am sure I haven’t covered everything so please feel free to share your tips in the comment area below.
All right Reserved @ Copyright owner of Koljoks Bizness Innovation (2015 Edition)
The contents of this website, text, images, e-products are sold or distributed
by Oshunpidan Christopher's Insider's Circle, are owned by Oshunpidan Christopher and Koljoks Bizness Innovations and protected under the Nigerian Copyright Act pursuant to Nigeria and International Copyright Laws. Copy/Edit/Use of our contents without my express written permission and you WILL be subject to the maximum fine/penalty imposed by the Law.
Privacy Policy|Disclaimer|Contacts|About us
No comments:
Post a Comment